Senior Search Season Is Here. Are You Ready?

The following is an excerpt from a blog by Jenzabar’s Enrollment Strategy Division, Spark451.

For many enrollment and marketing teams, the transition into summer doesn’t mean a slowdown, it just means the fires you’re putting out have changed shape. Instead of a race to get deposits, it’s now a race to reduce melt; the energy you put toward admitted student days is needed for summer visits and fall travel prep. Tracking down high school transcripts has flipped to tracking down all those new student forms.

With teams being pulled in so many different directions, it can feel nearly impossible to pause and plan ahead for the next cycle. But you must! And the earlier you’re able to start analyzing and strategizing, the more time you’ll have to implement thoughtful, well-crafted, and personalized campaigns.

To help you get started, we’ve put together 3 ways you can make sure your next senior search campaign is a success.

1. Don't Forget Your Primary Markets

While it may be tempting to cast a wide net, don’t do so at the expense of your backyard. We recommend leaning into primary markets and letting data guide your list purchases (especially when you’re looking to expand). Use modeling to help build a list focused on the students you know will not only apply, but also show up.

• Prioritize the students most likely to engage.
• Avoid wasting resources on low-interest prospects.
• Set up your team for better conversion rates later in the funnel.

2. ...

For the rest of the list of tips to improve your high school senior search campaign, read the full blog here.