Top 5 Admissions CRM Focus Areas for Fall
The following is excerpted from a blog by Spark451, a Jenzabar Company.
Students settling in, classes starting, admissions teams gearing up to hit the road… it can only mean one thing: Fall semester is officially upon us! Before you get swept away with the busyness of the season, make sure you take the time to review our Top 5 Admissions CRM Focus Areas for Fall to help ensure you’re getting the most out of your CRM and effectively supporting Fall 2025 enrollment.
1. Fall Travel
Hundreds of hours are about to be spent on fall travel, with counselors and road warriors heading to high schools and college fairs throughout the country and abroad. Help them have a successful season and ensure your data stays clean by:
- Implementing an automated communication plan prepared for prospective students and high school counselors to let them know about upcoming travel plans.
- Watching, and having a plan, for duplicate records for organizations and CEEB codes.
- Leveraging travel-centric reports and tools (like Voyager if you’re in Slate).
- Using QR Codes at college fairs that direct students to inquiry forms. Or, for a more advanced approach, consider using them for online check-ins.
- Integrating with a vendor that enables you to leverage college fair inquiry forms.
2. Campus Visits
With fall comes a massive influx of campus visitors. In addition to making sure the grounds and buildings are in tip-top shape, pay attention to your database.
- Is your database ready to collect information about students’ guests? Parent information (thank-you notes and follow-up comms), sibling emails (future prospects) — they’re all important.
Pro Tip: Collecting parent information? Why not make a parent drip campaign?
- Are your pre– and post-event communications built?
- Are you sending invitations?
- Event reminders?
- Are you reaching out to people who didn’t attend?
- Will you be sending post-event information and surveys?
For the full list of admissions CRM focus areas, click here!
